Fractional CMO leadership, with a whole marketing team behind you.
Get senior marketing leadership embedded in your business, backed by a team that can execute across strategy, paid media, SEO and AEO, websites, content, CRM and automation.
Who this is for
If you cannot answer these questions clearly, this service is for you.
- Which channels are actually driving growth and which ones should be cut
- Why customers choose you over competitors
- What success looks like in the next 6, 12 and 24 months
- Where your marketing budget is being wasted
- How brand, performance and sales actually connect
Fractional CMO support brings structure to the chaos and confidence to every decision.
Strategy and execution, working as one team
Many fractional CMO engagements give you senior strategic direction, but leave you to find and manage the people needed to deliver it.
Purple People works differently.
You get a senior marketing leader embedded in your business, backed by a team that can help execute the strategy. Depending on your needs, that can include paid media, SEO and AEO, website strategy and development, content, CRM, marketing automation, campaign delivery and performance reporting.
We can operate as your fractional marketing team, strengthen your existing internal capability, or coordinate the agencies and specialist partners you already use.
What you get
Strategic leadership tailored to your stage and ambition
Every engagement is customised, but typically includes:
- Marketing strategy aligned to business goals
- Brand positioning and messaging clarity
- Channel strategy across digital, content, paid and owned media
- Budget planning and ROI accountability
- Customer journey and funnel optimisation
- Team and agency leadership and direction
- Campaign planning and prioritisation
- Website, product and launch strategy guidance
- Clear reporting and decision frameworks
This is not theory. It is practical, commercial and built to move the needle.
| Capability | Fractional CMO only | Traditional agency | Purple People |
|---|---|---|---|
| Senior strategy | Yes | Varies | Yes |
| Works with leadership | Yes | Usually limited | Yes |
| Owns overall direction | Yes | Often channel-specific | Yes |
| Execution team | Usually no | Yes | Yes |
| Paid media | Usually no | Often | Yes |
| SEO and AEO | Usually no | Often | Yes |
| Website capability | Usually no | Often | Yes |
| CRM and automation | Usually no | Varies | Yes |
| Coordinates suppliers | Yes | Varies | Yes |
Why choose Purple People
We are not here to sell channels or shiny tactics. We are here to help you make smarter decisions and grow with intent.
What sets us apart:
• Senior strategic thinking without ego
• Commercial mindset backed by real world experience
• Clear opinions and honest advice
• Calm leadership in fast moving environments
• Australian based, globally informed
This is marketing leadership that earns its seat at the table.
How we work
Embedded, collaborative and outcome focused
We get close to the business
We create the plan
We lead and guide
We optimise and evolve
Engagement options
Flexible support that fits your business:
Whether you need ongoing leadership or sharp strategic input at key moments, we meet you where you are.
About the founder
This service is led by founder Melanie Duca.
Melanie works directly with clients as a fractional CMO and strategic growth partner. You are not handed off. You get senior marketing leadership at the table.
She brings more than 23 years of experience leading marketing and growth inside large, complex organisations including Adobe, McAfee, Intel and Telstra. That background shapes how she works today. The focus is not theory, trends or surface level tactics. It is how growth actually happens inside real businesses with real constraints.
Melanie partners with founders and leadership teams to diagnose why growth has slowed or feels harder than it should. This often includes resetting priorities, aligning marketing with product and sales, redesigning funnels and lifecycle journeys, and building measurement systems that support better decisions. Increasingly, the work also involves practical AI enablement where it genuinely improves performance and efficiency.
She is typically brought in when a business has traction, strong ambition and plenty of activity, but the results are not matching the effort or investment. That is where senior strategic leadership makes the difference.
Book a free, no pressure call to talk through where you are, where you want to go and whether fractional CMO support is the right fit.
Let’s talk
Frequently Asked Questions
Still have more questions?
If you’re curious or need more info, feel free to reach out—we’re here to help!
The cost of a fractional CMO depends on the level of involvement, the complexity of the business and whether you need strategic leadership alone or a team to help deliver the work.
Purple People offers leadership-only engagements, strategic projects and ongoing fractional marketing support. Engagements that combine fractional CMO leadership with broader execution typically start from A$10,000 per month.
After an initial conversation, we recommend the right level of support and provide a clear scope based on your priorities, existing team and delivery requirements.
The cost of a fractional CMO depends on the level of involvement, the complexity of the business and whether you need strategic leadership alone or a team to help deliver the work.
Purple People offers leadership-only engagements, strategic projects and ongoing fractional marketing support. Engagements that combine fractional CMO leadership with broader execution typically start from A$10,000 per month.
After an initial conversation, we recommend the right level of support and provide a clear scope based on your priorities, existing team and delivery requirements.
A marketing manager usually manages day-to-day activity, campaigns and delivery. A fractional CMO operates at a more senior level, setting the overall marketing direction, aligning marketing with business goals, making budget and channel decisions, and creating accountability across teams and suppliers.
The two roles can work together. A fractional CMO can provide the strategic leadership and mentoring that helps an internal marketing manager and team perform more effectively.
Yes. Purple People combines fractional CMO leadership with access to an experienced execution team.
Depending on your needs, we can deliver paid media, SEO and AEO, websites, content, CRM, marketing automation, campaigns and performance reporting. We can also work with your internal team or coordinate the agencies and specialist partners you already use.
The delivery model is tailored to each engagement, so you only add the capabilities your business needs.
Yes. Purple People combines fractional CMO leadership with access to an experienced execution team.
Depending on your needs, we can deliver paid media, SEO and AEO, websites, content, CRM, marketing automation, campaigns and performance reporting. We can also work with your internal team or coordinate the agencies and specialist partners you already use.
The delivery model is tailored to each engagement, so you only add the capabilities your business needs.
Yes. Purple People combines fractional CMO leadership with access to an experienced execution team.
Depending on your needs, we can deliver paid media, SEO and AEO, websites, content, CRM, marketing automation, campaigns and performance reporting. We can also work with your internal team or coordinate the agencies and specialist partners you already use.
The delivery model is tailored to each engagement, so you only add the capabilities your business needs.