The bridge between logic & magic
Vision
To build unforgettable brands by bridging the gap between logic and magic—combining bold storytelling with smart strategy to create marketing that connects, converts, and lasts.
We exist to help businesses grow trust at scale, stand out in noisy markets, and spark real, lasting impact through marketing that actually matters.
Most businesses lean too far one way—left-brained and data-obsessed (blue), or right-brained and lost in the creative clouds (red).
We live in the purple zone—where strategy meets storytelling, data meets desire, and marketing finally makes sense and sells.
We’re not just number-crunchers.
We’re not just creatives.
We’re both—and that’s our superpower.
Purple People see the whole picture.
We speak the language of CMOs and content creators, analysts and artists. We build bridges between logic and emotion, instinct and insight, growth and good vibes.
Most agencies pick a side.
We play in the overlap—because that’s where the magic happens.
Why I created Purple People
Some people fall into marketing. I ran straight at it.
From the moment I started pulling apart computers, I knew tech would shape my life. But when I found marketing? That’s when it clicked. It wasn’t just about tactics—it was about people, stories, and creating real impact.
At 19, I entered the tech world with no roadmap—just relentless drive. I worked full-time while putting myself through uni, climbing from entry-level roles to leading marketing across APAC for brands like Telstra, Intel, McAfee and Adobe. I learned it all—from digital, and events to global launches and analytics.
After 23 years in corporate, everything changed when I lost a close friend. It made me pause. Reflect. And finally ask: What do I really want to build?
The answer was clear.
I’d always dreamed of starting something of my own—an agency fuelled by purpose, not process. One that helps businesses grow with intention and stand out for the right reasons.
So I took the leap. And Purple People was born.
We don’t do cookie-cutter. We tell bold stories, build unforgettable brands, and create marketing that actually matters.
This is growth with purpose. This is Purple People.
Our team
Founder
Melanie Duca
At the heart of Purple People is Mel—a marketing powerhouse with a knack for turning complexity into clarity and brands into movements. With a career leading strategy for global giants like Adobe, McAfee, Intel and Telstra she’s the architect behind bold campaigns that don’t just make noise—they make impact.
Mel blends performance marketing with storytelling that connects. She’s led digital transformations, built marketing ecosystems from the ground up, and turned customer journeys into seamless, high-converting experiences. Whether launching new platforms, expanding into emerging markets, or aligning global teams around a shared vision, she brings clarity, energy, and fearless direction.
Her approach is part data, part instinct—all wrapped in a deep understanding of what makes people care. Mel doesn’t do cookie-cutter. She builds marketing with meaning—strategies that scale, stories that stick, and results that matter.
She’s the strategist behind the scroll-stopping, the systems behind the scale, and the spark behind every brand moment that moves.
Michael Simon
Marketing Manager
With over a decade of experience across content, strategy, and digital campaigns, Michael helps brands grow through marketing that’s clear, consistent, and built for connection—not just clicks.
He’s partnered with teams across Australia, the Philippines, and the U.S., helping brands scale visibility, earn trust, and show up with purpose.
Michael’s background spans social media, SEO, brand development, and content production. He’s led high-performing teams, built systems that drive engagement, and launched campaigns that deliver real results.
From producing top-ranked podcasts to boosting traffic through strategic content and SEO, his work is designed to move the needle—not just look good on paper.
Whether it’s refining brand positioning, building full-funnel strategies, or crafting content that actually resonates, Michael brings a hands-on, data-led approach that drives sustainable growth.
Because great marketing doesn’t just get seen. It tells a story. It builds trust. And it leaves a lasting impression.
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