Portfolio

Our portfolio is a showcase of brands that dared to go bold and break the mold. From striking brand identities to cutting-edge websites and standout social media campaigns, each project reflects our commitment to fearless creativity and results that speak for themselves.

  • Marketing strategy and lead generation

  • Person cutting gourmet dish with meat, red and white radishes on a gray plate, using a fork and knife. Dimly lit, with red flower visible in the background.

    Black Bar & Grill photography

  • Hands holding up cans of Mamitas Tequila & Soda against a clear blue sky.

    Mamitas photography

  • Three children sitting at a wooden table drawing with crayons, surrounded by colorful chairs and toys.

    Luca & Co marketing & photography

  • A hand using chopsticks to pick up a gourmet appetizer topped with caviar, served on a black tray, with a pink cocktail garnished with flower petals in the background.

    Sokyo photography

  • Man crafting an espresso martini at a bar with various liquor bottles, including coffee liqueur, on the counter.

    Dry Martini social videos

  • Person preparing a cocktail in a decorative glass with bottle of Marie Brizard liqueur nearby.

    Gin Lane social videos

Luca & Co

Luca & Co
Elite Health Club

Elite Health Club

What clients are saying

Purple People client Elite Health Club

“Mel has been so helpful in helping us to understand our business and our marketing efforts. In only a few months she helped us to grow our account engagement, followers and new leads for the gym. She's helped to up-level our content which has not only helped our gym, but also our lead trainers’ accounts too. She’s has also set up our CRM and worked to drive down our average cost per lead for paid media.”

Jason- Elite Health Club

purple people client Luca & Co

“I owe Mel big time for everything she has done for our business. From crafting our dream into reality to capturing stunning photos (all while dodging kid’s tantrums like a pro), she's been a superhero! Not just that, she even coached me on press releases, how to work with influencers, setting up ads and my website. What a rockstar!”

Jess- Luca & Co

With her creative nous, impressive organisational skills and flair for standing out, Melanie Duca is without rival when it comes to building remarkable brands that cannot be ignored. Her incredible background in international business, digital marketing and leading smart creatives makes her the go to for any organisation serious about becoming a purple cow in a crowded field. She has helped me to define new markets and engage in new and exciting ways to help position my global advisory practice and creative contributions to another level.

 Vanessa Vershaw – CEO Founder Vanessa Vershaw Group, Author Unreasonable Ambition & The Sisterhood Paradox.

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𝐒𝐭𝐢𝐥𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐥𝐢𝐤𝐞 𝐢𝐭’𝐬 𝐟𝐢𝐯𝐞 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨? Your audience has moved on. Here are 𝟓 𝐬𝐡𝐢𝐟𝐭𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐚𝐧’𝐭 𝐢𝐠𝐧𝐨𝐫𝐞 𝐢𝐧 𝟐𝟎𝟐𝟓 1️⃣ 31% of Gen Z use ChatGPT instead of Google. 2️⃣
𝟏𝟎,𝟎𝟎𝟎+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 means nothing — if no one’s paying attention. Most brands chase numbers. But numbers don’t build loyalty. 𝐏𝐞𝐨𝐩𝐥𝐞 𝐝𝐨. The real flex? A community that: 𝐒𝐡𝐨𝐰𝐬 𝐮𝐩. 𝐁𝐮𝐲𝐬 𝐢𝐧. 𝐒𝐭𝐢
🚀 Real words from a real powerhouse- Vanessa Vershaw Vanessa Vershaw, global advisor and author of Unreasonable Ambition and The Sisterhood Paradox says it best: “Melanie is without rival when it comes to building remarkable brands that can
𝐂𝐨𝐩𝐲𝐢𝐧𝐠 𝐭𝐫𝐞𝐧𝐝𝐬 𝐢𝐬𝐧’𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. It’s noise. 𝐂𝐨𝐩𝐲𝐢𝐧𝐠 𝐭𝐫𝐞𝐧𝐝𝐬 𝐢𝐬𝐧’𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. It’s noise. And it’s everywhere. Most brands chase what’s viral, without asking if it a
Still posting on the fly? Still guessing what to say next? You don’t need more content. You need a 𝐬𝐲𝐬𝐭𝐞𝐦. A content engine that runs with 𝐩𝐮𝐫𝐩𝐨𝐬𝐞—not pressure. ✅ Strategy to guide what you say ✅ Pillars to keep you consis
Why 𝐏𝐮𝐫𝐩𝐥𝐞 𝐏𝐞𝐨𝐩𝐥𝐞? Because marketing should never be bland. We’re not here to blend in— we’re here to make sure you don’t. We’ve built brands 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫. Led 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 for brands y
𝐄𝐥𝐢𝐭𝐞 𝐇𝐞𝐚𝐥𝐭𝐡 𝐂𝐥𝐮𝐛 didn’t just want more leads. They wanted 𝐫𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡— the kind that lasts beyond a single campaign. So we gave them more than content. We built a 𝐬𝐲𝐬𝐭𝐞𝐦 that performs. ✅ Higher engagement
𝐋𝐮𝐜𝐚 & 𝐂𝐨 had the 𝐯𝐢𝐬𝐢𝐨𝐧. They just needed the right team to 𝐛𝐫𝐢𝐧𝐠 𝐢𝐭 𝐭𝐨 𝐥𝐢𝐟𝐞. So that’s exactly what we did. ✅ Turned their 𝐝𝐫𝐞𝐚𝐦 𝐢𝐧𝐭𝐨 𝐫𝐞𝐚𝐥𝐢𝐭𝐲. ✅ Captured 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞?