Market clarity
How clearly your business is positioned, what makes it different and whether the right customers understand why they should choose you.
Digital Growth Gap Assessment
Find the gaps that are costing your business opportunities.
You might be getting traffic, running campaigns, posting content, and showing up online, but if those efforts are not turning into the right enquiries, conversations, or customers, there is likely a gap somewhere in the system. Take the free Digital Growth Snapshot to see where your business may be losing visibility, trust, leads, and revenue, and what deserves attention first.
Clear prioritiesPersonalised gap scoresPractical next step
Growth diagnostic
Five systems. One clear picture.
5/5
Some of our clients
What we assess
We look at the five areas that work together to drive your digital growth
The assessment looks at each area to help you understand what is working, where the gaps are and what may be holding your growth back. You will receive a clearer picture of what to focus on next.
Website performance
How well your website works on desktop and mobile, and whether it turns visitors into genuine enquiries.
Online visibility
How easily people can find and understand your business through Google, other search engines and AI tools.
Trust & content
Whether your content, reviews and proof of experience give potential customers the confidence to contact you.
Lead generation
How effectively your campaigns and landing pages attract the right enquiries, and how quickly those opportunities are followed up.
Ready when you are
Get your Digital Growth Gap snapshot.
There are no trick questions and no “perfect” answer. Choose what best reflects where the business is today.
01 One question at a time02 Clear priority areas03 Report available by email
Step 1Digital Growth Gap Assessment
Analysing your answers
Building your growth-gap profile…
We’re reviewing the patterns across your answers and identifying the areas most likely to unlock better growth.
Your assessment result
These are the gaps most likely costing your business opportunities.
Turn insight into growth
Know the gap. Now let’s work out what to fix first.
PurplePeople connects strategy, websites, SEO/AEO, demand generation and performance marketing into one growth system. We can help diagnose what is behind your highest-priority gaps and build the right plan to improve them.
From gap to growth
PurplePeople helps turn the diagnosis into a growth system.
01 — Diagnose what is really leaking.
We look beyond the headline score to understand the commercial cause: positioning, website conversion, visibility, trust, lead generation or the way those channels connect.
02 — Fix the highest-impact foundations.
Depending on the gap, that can mean sharper strategy, a higher-converting website, stronger SEO/AEO, better content and proof, or more effective paid demand generation.
03 — Build, measure and scale.
PurplePeople connects the channels that matter into a measurable demand system designed to attract the right buyers and convert more of that attention into revenue.
Testimonial
What our clients are saying
Straight talk from people who needed growth, not fluff. Real businesses. Real outcomes. Real accountability.
Mel has been so helpful in helping us to understand our business and our marketing efforts. In only a few months she helped us to grow our account engagement, followers and new leads for the gym. She's helped to up-level our content which has not only helped our gym, but also our lead trainers’ accounts too. She’s has also set up our CRM and worked to drive down our average cost per lead for paid media.
I owe Mel big time for everything she has done for our business. From crafting our dream into reality to capturing stunning photos (all while dodging kid’s tantrums like a pro), she's been a superhero! Not just that, she even coached me on press releases, how to work with influencers, setting up ads and my website. What a rockstar!
I’ve been working with Mel and Michael for the last 6 months and it’s been incredible!! I can’t believe how quick they picked up on my brand style, content and communications. Loved that they did so much research prior by reading my books and deep diving into my content to really understand. It’s been such a relief to not have to even think about posts knowing they have it all under control. Absolutely added bonus they are both awesome people!!
With her creative nous, impressive organisational skills and flair for standing out, Melanie Duca is without rival when it comes to building remarkable brands that cannot be ignored. Her incredible background in international business, digital marketing and leading smart creatives makes her the go to for any organisation serious about becoming a purple cow in a crowded field. She has helped me to define new markets and engage in new and exciting ways to help position my global advisory practice and creative contributions to another level.
Working with Purple People was an absolute pleasure!
Mel was professional and highly organized which made a couple of tricky shoots run extremely smoothly.
The content was turned around and edited in days and super happy with the results.
Mel has been so helpful in helping us to understand our business and our marketing efforts. In only a few months she helped us to grow our account engagement, followers and new leads for the gym. She's helped to up-level our content which has not only helped our gym, but also our lead trainers’ accounts too. She’s has also set up our CRM and worked to drive down our average cost per lead for paid media.
I owe Mel big time for everything she has done for our business. From crafting our dream into reality to capturing stunning photos (all while dodging kid’s tantrums like a pro), she's been a superhero! Not just that, she even coached me on press releases, how to work with influencers, setting up ads and my website. What a rockstar!
I’ve been working with Mel and Michael for the last 6 months and it’s been incredible!! I can’t believe how quick they picked up on my brand style, content and communications. Loved that they did so much research prior by reading my books and deep diving into my content to really understand. It’s been such a relief to not have to even think about posts knowing they have it all under control. Absolutely added bonus they are both awesome people!!
With her creative nous, impressive organisational skills and flair for standing out, Melanie Duca is without rival when it comes to building remarkable brands that cannot be ignored. Her incredible background in international business, digital marketing and leading smart creatives makes her the go to for any organisation serious about becoming a purple cow in a crowded field. She has helped me to define new markets and engage in new and exciting ways to help position my global advisory practice and creative contributions to another level.
Working with Purple People was an absolute pleasure!
Mel was professional and highly organized which made a couple of tricky shoots run extremely smoothly.
The content was turned around and edited in days and super happy with the results.
Mel has been so helpful in helping us to understand our business and our marketing efforts. In only a few months she helped us to grow our account engagement, followers and new leads for the gym. She's helped to up-level our content which has not only helped our gym, but also our lead trainers’ accounts too. She’s has also set up our CRM and worked to drive down our average cost per lead for paid media.
I owe Mel big time for everything she has done for our business. From crafting our dream into reality to capturing stunning photos (all while dodging kid’s tantrums like a pro), she's been a superhero! Not just that, she even coached me on press releases, how to work with influencers, setting up ads and my website. What a rockstar!
I’ve been working with Mel and Michael for the last 6 months and it’s been incredible!! I can’t believe how quick they picked up on my brand style, content and communications. Loved that they did so much research prior by reading my books and deep diving into my content to really understand. It’s been such a relief to not have to even think about posts knowing they have it all under control. Absolutely added bonus they are both awesome people!!
With her creative nous, impressive organisational skills and flair for standing out, Melanie Duca is without rival when it comes to building remarkable brands that cannot be ignored. Her incredible background in international business, digital marketing and leading smart creatives makes her the go to for any organisation serious about becoming a purple cow in a crowded field. She has helped me to define new markets and engage in new and exciting ways to help position my global advisory practice and creative contributions to another level.
Working with Purple People was an absolute pleasure!
Mel was professional and highly organized which made a couple of tricky shoots run extremely smoothly.
The content was turned around and edited in days and super happy with the results.