5 bold steps to choosing your website design in 2025
Feeling overwhelmed by your options? Here are 5 bold (but brilliant) steps you need to take before choosing a website design you love—and your customers love even more.
You’re ready to bring your business to life online. You’ve been trawling your favourite sites for inspo. And this isn’t your first late-night Google rabbit hole.
But here’s the problem...
There are too many website design options.
With 94% of first impressions tied to your site’s design, the pressure to get it right can feel paralysing. Fonts. Colours. Layouts. Platforms. How is anyone supposed to make the ‘right’ decision with so many moving pieces?
Here’s the truth: your website should be an extension of your brand. It needs to capture your style and personality while delivering results—whether that’s sales, leads, sign-ups or all of the above.
To help you cut through the chaos and design a site that works as hard as you do, here are 5 crucial steps to picking the right website design in 2025.
Step #1 – think beyond the now
Where will your business be 5 years from now? If you don’t design with that vision in mind, you’ll end up with a website that can’t keep up.
One of the biggest mistakes people make is designing for today’s goals without considering what’s coming next. Whether you’re running a side hustle or launching a brand, you need a website design that can scale—adding eCommerce, new content, booking systems, or whatever the future holds.
Ask yourself:
Will I want to sell products or services online?
Will I need a blog or content hub?
Do I expect traffic to grow significantly?
Choose a website design and platform (like Webflow, Showit or Shopify) that gives you room to grow. Because the dream? Never having to start from scratch again.
Step #2 – budget smart (but not cheap)
Websites can be free—or cost you thousands. But free isn’t always the win it looks like.
You can get started with a basic drag-and-drop builder or a free template. But ask yourself: will your site stand out, or will it be one of thousands using the same cookie-cutter layout?
Investing in a premium theme or a semi-custom design can make your site feel bespoke without blowing the budget. And remember to factor in:
Your domain name (your .com or .co.au)
Website hosting
Security (SSL certificates are non-negotiable)
Integrations like email sign-ups, CRM systems, or analytics
Pro tip: Look for platforms that bundle these together, so you’re not scrambling to piece everything yourself.
Step #3 – ditch the steep learning curve
You’ve got options:
Simple builders (like Squarespace or Shopify)
Custom code (for the tech-savvy)
Visual-first platforms (like Framer or Webflow)
If you’re just starting out, avoid complex systems that drain your time and energy. Your design shouldn’t become your full-time job.
Instead, choose a platform that fits your vibe and your skill level. Want bold typography and full creative control? Try Webflow. Prefer quick-and-easy templates with drag-and-drop simplicity? Squarespace is your friend.
Make sure your design works for you, not the other way around.
Step #4 – design for mobile-first (seriously)
We’re living on our phones. In 2025, mobile-first isn’t optional—it’s critical.
Your website needs to load fast, look stunning, and be intuitive on every device. And that means:
No pinching to zoom
Clear navigation
Clickable buttons that actually work on small screens
Mobile-optimised images and text
Consideration for dark mode and voice search
Even if you build your site on desktop, always preview and test on mobile. Your audience is there—so your brand should be, too.
Step #5 – build with maintenance in mind
Websites aren’t “set and forget.” They evolve.
You’ll need to update copy, add new products, tweak designs, and optimise for SEO and performance. Your site should make this easy—not painful.
Choose a platform where you feel confident making changes. Or, if you know you’ll need support, build in budget and access to a developer or designer who can help.
Also consider the marketing integrations you’ll want:
Meta Pixel or Google Ads tags for retargeting
CRM or email integrations (like FloDesk or HubSpot)
GA4 and heatmaps to track how users interact
Design isn’t just about what looks good. It’s about what works.
Final Word?
You’re not just designing a website. You’re building your brand’s digital home.
Make it bold. Make it beautiful. Make it matter.
If you want support choosing the right platform, design or strategy—get in touch. This is what we do.
Let’s make your brand impossible to ignore.