Elite Health Club
Elevating digital presence & performance
Elite Health Club is a premium fitness brand committed to helping clients achieve peak performance through expert coaching and a strong community-driven approach. To support their growth and enhance their digital presence, they needed a robust content strategy, streamlined lead generation, and high-impact marketing campaigns.
What we did
As a media expert and content strategist, we took a comprehensive approach to transform Elite Health Club’s online engagement and client acquisition.
We crafted and executed a dynamic content strategy, creating engaging social media content through high-quality videography and photography. By curating compelling visuals and storytelling, we elevated Elite’s brand identity and built stronger connections with their audience.
To drive business growth, we developed and optimised their customer relationship management (CRM) system using HubSpot. This allowed for automated lead generation, improved lead nurturing, and a more streamlined sales pipeline. Our approach enhanced efficiency, ensuring no potential client was overlooked.
On the paid media front, we executed high-performance campaigns that significantly reduced the cost per acquisition (CPA) by 3X, maximising Elite’s marketing spend. Additionally, we implemented a targeted SEO strategy to improve search rankings and drive organic traffic.
The results
265% increase in social media engagement
150% growth in closed leads via multiple channels
3X reduction in CPA, improving paid media efficiency
Automated lead processes, streamlining deal flow and client acquisition
Through a data-driven and content-led approach, we helped Elite Health Club establish a powerful online presence, attract high-value clients, and scale its business efficiently.
Client testimonial
“Mel has been so helpful in helping us to understand our business and our marketing efforts. In only a few months she helped us to grow our account engagement, followers and new leads for the gym. She's helped to up-level our content which has not only helped our gym, but also our lead trainers’ accounts too. She’s has also set up our CRM and worked to drive down our average cost per lead for paid media.”
Jason- Elite Health Club