Some of our clients
The challenge

Is your website holding your marketing back?

You're investing in ads, SEO and social to bring people to your site. When they land on pages that are slow, confusing or out of date, most of them leave without getting in touch. That spend quietly goes to waste every month.

Traffic is coming in, but enquiries aren't

The site no longer reflects who you are or who you sell to

Updating anything means waiting on a developer

It looks dated on mobile, where most of your visitors are

What you get

A website designed to win business

Every build starts with what your website needs to achieve. From there we design the journey, write the words and build it on a platform your team can run day to day.

Strategy and content planning

We map your audience, offers and the path from first visit to enquiry.

Conversion-focused UX and UI

Clear layouts, strong calls to action and forms people finish.

Copywriting and messaging

Words that speak to your buyers, written by our in-house team.

SEO and AEO built in

Structure, speed and metadata set up so search engines and AI answers can find you.

Fast and mobile-ready

Tested across browsers, devices and screen sizes before launch.

Easy to manage

Built on the platform of your choice. We specialise in WordPress, Webflow, Shopify, Squarespace and custom coded sites with Next.js with training so you can update it yourself.

Our impact

Results our clients can measure

35.3%more leads
29%more unique website visitors
168%stronger search performance
150%increase in closed leads
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Testimonial

What our clients are saying

Straight talk from people who needed growth, not fluff. Real businesses. Real outcomes. Real accountability.

Scroll within this review to read more.

Over the past year, we have been working with Melanie and the team at Purple People after moving across from another agency, and it has honestly been a really positive change for us. When we first moved across, we were in a difficult situation. We didn’t really understand how the marketing side of the business was being managed, we didn’t have full visibility over what was happening, and there were a lot of things we felt left in the dark about. As a business owner, that made it hard to feel comfortable and confident that everything was being looked after properly. Melanie and the team at Purple People completely changed that for us. From the start, Mel has been open and honest with us and has made sure we understand what is happening every step of the way. We have been able to work closely with Mel and the Purple People team, have our say, ask questions and make decisions together. We never feel like things are just being done without us knowing about them. The quality of the work we have received has also been a huge difference for us. We came from a marketing agency where we were paying a significant amount of money and, to be honest, we weren't seeing the level of quality or output we expected.

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Nick Bilos
ASC

Mel & the Purple People team did an amazing job completely renovating our website. She was warm, engaged, responsive, and genuinely cared about getting everything right. The process was smooth from start to finish, and the final result looks fantastic. Highly recommended!

AR
Alon Rashelbach
NOL8

Working with Purple People has been a great experience. Mel and Harsh helped manage the entire process to create a new Website. We were so happy with their work we have them maintaining the site. They are very responsive and make everything easy for us. Give them a go.

DG
Daniel Gentili
Twinza

Mel has been so helpful in helping us to understand our business and our marketing efforts. In only a few months she helped us to grow our account engagement, followers and new leads for the gym. She's helped to up-level our content which has not only helped our gym, but also our lead trainers’ accounts too. She’s has also set up our CRM and worked to drive down our average cost per lead for paid media.

Jason Tencate
Jason Tencate
Elite Health Club
Our process

How we work together

Most builds take 8 to 12 weeks. You'll know the plan, the price and the timeline before any design work starts.

Book a free website strategy session
01

Strategy session

We talk through your goals, customers and what your current site is or isn't doing. You leave with clear next steps either way.

02

Plan and quote

We map your sitemap and customer journey, then give you a fixed quote.

03

Design and build

You'll see concepts early and give feedback at each stage while we build.

04

Launch and support

We test everything, train your team and stay on hand with optional care packages.

Why Purple People

Senior thinking on every project

Purple People was founded by Melanie Duca, who spent 24 years leading digital marketing for some of the world's largest corporates. That experience shapes every website we build. You work directly with senior people who understand how a website fits into your marketing, your sales process and your growth plans.

Strategy first

Every design decision traces back to a business goal.

One team

Strategy, design, copy, SEO and development under one roof.

Sydney based

Local collaboration from our Surry Hills studio, with clients across Australia.

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Let's talk

Let's make your website your best source of leads

Book a free strategy session with our team. We'll review your current site, talk through your goals and show you where the biggest gains are.

Talk to Purple People
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Get in touch

Tell us about your website

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FAQs

Frequently Asked Questions

What happens in the strategy session?

We look at your current website, your goals and where enquiries are dropping off. You'll leave with practical recommendations, whether or not you go ahead with us.

How much does a website cost?

It depends on the size, features and platform. After the session we'll give you a clear, fixed quote so there are no surprises.

How long does a build take?

Most websites take 8 to 12 weeks. We'll map out the timeline before work starts.

Can you write the content?

Yes. Our team writes copy, sources imagery and can refine any content you already have.

Can we update the site ourselves?

Yes. We build on WordPress, Webflow, Shopify or Squarespace and train your team at handover.

Is SEO included?

SEO and AEO best practice is built into every site. Ongoing SEO is quoted separately if you need it.